July, 2014

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Preparing for your Google Business View shoot

B3DB MAG DESIGN

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Windows and Glass. It is very important that you have all the windows and any glass or reflective surfaces sparkling clean for the day of you 360 photography tour shoot!

 

 

 

 

 

 

 

 

 

 

 

 

Don’t overlook items like the glass covering art on your walls including awards and certificates.

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B3DB MAG DESIGN

Close off areas to be photographed. Google would prefer there are no people in the panoramas. Anyone present will have their faces blurred out.

All other still Google Business Photos can not have anyone in them at all.

Have the following ready. Menus, business card, awards and any other items you would like added. For food shots have chef on hand to prepare dishes to be photographed.

 

 

 

 

Your Google Trusted Photographer – Brad D. Barnson

Google Business View 360 Tours Starting under $100.00

Google Business View 360 Virtual Tours starting under $100.00.

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A premium quality, 360 virtual tour of your business powered by Street View technology It’s simple, fast and affordable.

Google Business View is bringing Street View into your business. Now  available in St. George and southern Utah by your Google Trusted Photographer – Brad D. Barnson. Through the use of Google’s Maps technology, you can now invite customers to “see inside” with a 360 virtual walk through Tours that will create a Street View experience in HD for people to look into and around your business. With deals starting under $100.00 it is affordable for even the smallest budget.

 

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Businesses adding this 24/7 marketing tool enhance their online visibility in 3 main areas:

Businesses adding this 24/7 marketing tool enhance their online visibility in 3 main areas:

Google search engine– enhanced search results

Google Maps – adds panoramic virtual tour and other photos to the search

Google+ Local – spruces your listing page with more photos to stand out

 

 

Google Business View Case Studies

Case Studies… 

Just Food For Dogs increases customer engagement with Google Maps Business View

Challenge

Just Food For Dogs (JFFD) wanted to attract customers who would appreciate the care and attention it puts into its high-quality dog food. The JFFD team was looking for an innovative way to engage new and existing customers, and Business View, a virtual tour of businesses using Street View technology, was an ideal solution. Rudy Poe, managing partner for Just Food For Dogs, states, “You really only get what we’re about once you walk in. We want to convey the genuineness of our brand, and stepping into our store is the best way to do that.”

 

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“We built this kitchen from scratch for the simple purpose of providing our customers with transparency in every aspect of how we do our business. Google enables us to do that with Business View.”
—Rudy Poe, managing partner, Just Food For Dogs

 

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Solution

JFFD chose to use Google Maps Business View as a way to draw potential customers from across the country into its open kitchen in Newport Beach, California. Poe hired a locally based Google Trusted Photographer to collect the imagery necessary to create the 360-degree interactive Business View. A single photographer conducted a photo shoot within a couple of hours without interrupting business operations.

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Business View gave Just Food For Dogs the opportunity to invite customers online to view the interior of its establishment. The panoramic view of JFFD’s interior now appears on Google Search, Google Maps and JFFD’s local Google+ page.

50% increase in the click-through rate from the search results to its website.

Tour JFFD interiors with Google Maps Business View on desktop, mobile and tablet devices

Results

JFFD experienced a 50% increase in the click-through rate from the search results to its website. Poe states, “We’ve been growing more since we’ve had Business View. Any future location that we open is going to have
this feature. I thinks it’s invaluable and it’s going to be necessary.”

Moving forward, JFFD also anticipates the importance of Google Maps Business View as a tool to grow its customer base. The company is located in Southern California, but Business View is an effective tool that allows JFFD to reach people throughout the country. Poe states, “Business View is a platform for us to convey to customers who we are…. It’s that resource that helps people see before they buy.”

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Tour JFFD interiors with Google Maps Business View on desktop, mobile and tablet devices

Results

 

JFFD experienced a 50% increase in the click-through rate from the search results to its website. Poe states, “We’ve been growing more since we’ve had Business View. Any future location that we open is going to have
this feature. I thinks it’s invaluable and it’s going to be necessary.”

Moving forward, JFFD also anticipates the importance of Google Maps Business View as a tool to grow its customer base. The company is located in Southern California, but Business View is an effective tool that allows JFFD to reach people throughout the country. Poe states, “Business View is a platform for us to convey to customers who we are…. It’s that resource that helps people see before they buy.”

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“We can’t see anything else that provides more value than a

customer interacting for 30 seconds with Google Maps Business View.

It conveys everything we would want to communicate about the value of our company.”

—Rudy Poe, managing partner

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Business View helps diners decide where to eat during NYC Restaurant WeekTM

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About NYC & Company

NYC & Company is New York City’s official tourism and marketing organization, serving the city’s 8 million residents and 52 million annual visitors. In 1992, NYC & Company launched NYC Restaurant WeekTM—the first event of its kind. Participating restaurants offer promotional prix fixe menus to generate business and attract new customers.

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Challenge

In the summer of 2013, 294 restaurants participated in NYC & Company’s
21st annual NYC Restaurant WeekTM. To help these restaurants attract more customers, NYC & Company wanted to incorporate new informational features on its restaurant listing pages.

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Google Maps Business View was incorporated into restaurant listings on NYCgo.com

 

Solution

To drive a higher level of engagement with participating restaurants, NYC
& Company embedded Google Maps Street View and Business View on its 
website at NYCgo.com. In particular, Business View, which offers fully interactive virtual tours of business interiors, gives diners a valuable new way to explore participating restaurants.

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Google Maps Business View offers premium- quality interactive tours of business interiors. These 360-degree, panoramic views were embedded directly into NYCgo.com. This allowed visitors to explore a restaurant and quickly see the ambiance and decor as they chose where to dine.

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“For NYC Restaurant Week, we have seen that the more engaged consumers are, the more likely they are to book multiple reservations. Being able to feature Google Maps Business View, along with menu previews, as part of our booking experience has had a direct impact on our visitors’ decision to make a reservation.”

Edward A. Hogikyan Senior Vice President, Marketing NYC & Company

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Results

55% of all participating restaurants had Business View and results showed that diners were more likely to reserve a table at those restaurants. In New York City’s competitive food scene, this compelling visual imagery offered these restaurants a valuable edge.

  • On average, restaurant listings that included Business View had a 30% higher click through to reservations
  • Visitors who viewed Business View for a given business clicked through to make a reservation 50% of the time (20% more than visitors who didn’t view Business View)
  • 84% of 1,300 surveyed customers said Business View played a factor in their restaurant choice
  • Google+

 

Google Business View

Google Business View 360 Virtual Tours starting under $100.00.

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A premium quality, 360 virtual tour of your business powered by Street View technology It’s simple, fast and affordable.

Google Business View is bringing Street View into your business. Now  available in St. George and southern Utah by your Google Trusted Photographer – Brad D. Barnson. Through the use of Google’s Maps technology, you can now invite customers to “see inside” with a 360 virtual walk through Tours that will create a Street View experience in HD for people to look into and around your business. With deals starting under $100.00 it is affordable for even the smallest budget.

 

mobile_google_business_view

 

Businesses adding this 24/7 marketing tool enhance their online visibility in 3 main areas:

Businesses adding this 24/7 marketing tool enhance their online visibility in 3 main areas:

Google search engineenhanced search results

Google Mapsadds panoramic virtual tour and other photos to the search

Google+ Localspruces your listing page with more photos to stand out

 

How to decide what you need…

 

What do you need? Google tours must have at least 3 panoramas or what is sometimes called “panos” or “spins” plus a minimum of 10 points of interest still images. Thats the minimum and starts under $100.00 from there each additional Panorama is $10.00.  See more layouts got to – Pano Layouts

Each tour package includes the minimum 10 point of interest business photos. Each addition still photo is $3.00.

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Everything in one place…

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 Google My Business…

 

 Get your business on Google.Google my Business (previously Google Places) puts all your tools in one place. Get the correct information to your customers across Google Search, Maps and Google plus.No matter what language, platform or device, Google My Business has it covered.

It’s fast, easy and free. Just Google “Google my Business” and simply follow the instructions. 

 

 It’s fast, easy and free. Just Google “Google my Business” and simply follow the instructions. 

 

 

Why You Need It…

The Pizza Factory Map shot

 

 

 

“Playing hard to get: good for dating, bad for business”.  Here in the St. George and Southern Utah area, many of your potential customers are tourists passing thru. Get found 24/7/365.

The easiest, cheapest way (cause it’s free) to advertise your business is to… Be on the map, period.

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Your verified business information can appear in Maps, helping customers find directions to your business. They can also find contact info as well as ratings and reviews of your business.

Social that is relevant…

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 Show up across Google. Give customers the right information, build lasting relationships and a loyal fan base. Your customers can show their appreciation with ratings and reviews, use the +1 button to endorse your content, and re-share your Google+ posts across the web. It is social thats relevant. It is social that even if you just set up the page and never really do much else… still helps your internet search results just by having a contact page.

 

 

Ask Brad D. Barnson for help…

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 Need help. Give me a call – 435.229.7592. My name is Brad D. Barnson (owner) B3DB llc. and as a Google Trusted Photographer for Google Business View I can guide and advise you if you get stuck. I will gladly show you how to get up and running for free.

 The only costs involved are if you decide to purchase a 360 Virtual Tour or if you wish to have me set up everything for you. If you are  a “do it yourself” type you can get your  business on the map ,G+ Business page, perhaps a Youtube channel and submit your own photos for free. Google only requires that a Google Trusted Photographer create and charge for the Business View 360 walkthrough virtual tours.

 

 

 

 

 

 

 

 

 



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