Google Maps Business View Google Trusted Photographer St. George, UT

Case Studies

Case Studies… 

Just Food For Dogs increases customer engagement with Google Maps Business View

Challenge

Just Food For Dogs (JFFD) wanted to attract customers who would appreciate the care and attention it puts into its high-quality dog food. The JFFD team was looking for an innovative way to engage new and existing customers, and Business View, a virtual tour of businesses using Street View technology, was an ideal solution. Rudy Poe, managing partner for Just Food For Dogs, states, “You really only get what we’re about once you walk in. We want to convey the genuineness of our brand, and stepping into our store is the best way to do that.”

 

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“We built this kitchen from scratch for the simple purpose of providing our customers with transparency in every aspect of how we do our business. Google enables us to do that with Business View.”
—Rudy Poe, managing partner, Just Food For Dogs

 

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Solution

JFFD chose to use Google Maps Business View as a way to draw potential customers from across the country into its open kitchen in Newport Beach, California. Poe hired a locally based Google Trusted Photographer to collect the imagery necessary to create the 360-degree interactive Business View. A single photographer conducted a photo shoot within a couple of hours without interrupting business operations.

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Business View gave Just Food For Dogs the opportunity to invite customers online to view the interior of its establishment. The panoramic view of JFFD’s interior now appears on Google Search, Google Maps and JFFD’s local Google+ page.

50% increase in the click-through rate from the search results to its website.

Tour JFFD interiors with Google Maps Business View on desktop, mobile and tablet devices

Results

JFFD experienced a 50% increase in the click-through rate from the search results to its website. Poe states, “We’ve been growing more since we’ve had Business View. Any future location that we open is going to have
this feature. I thinks it’s invaluable and it’s going to be necessary.”

Moving forward, JFFD also anticipates the importance of Google Maps Business View as a tool to grow its customer base. The company is located in Southern California, but Business View is an effective tool that allows JFFD to reach people throughout the country. Poe states, “Business View is a platform for us to convey to customers who we are…. It’s that resource that helps people see before they buy.”

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Tour JFFD interiors with Google Maps Business View on desktop, mobile and tablet devices

Results

 

JFFD experienced a 50% increase in the click-through rate from the search results to its website. Poe states, “We’ve been growing more since we’ve had Business View. Any future location that we open is going to have
this feature. I thinks it’s invaluable and it’s going to be necessary.”

Moving forward, JFFD also anticipates the importance of Google Maps Business View as a tool to grow its customer base. The company is located in Southern California, but Business View is an effective tool that allows JFFD to reach people throughout the country. Poe states, “Business View is a platform for us to convey to customers who we are…. It’s that resource that helps people see before they buy.”

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“We can’t see anything else that provides more value than a

customer interacting for 30 seconds with Google Maps Business View.

It conveys everything we would want to communicate about the value of our company.”

—Rudy Poe, managing partner

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Business View helps diners decide where to eat during NYC Restaurant WeekTM

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About NYC & Company

NYC & Company is New York City’s official tourism and marketing organization, serving the city’s 8 million residents and 52 million annual visitors. In 1992, NYC & Company launched NYC Restaurant WeekTM—the first event of its kind. Participating restaurants offer promotional prix fixe menus to generate business and attract new customers.

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Challenge

In the summer of 2013, 294 restaurants participated in NYC & Company’s
21st annual NYC Restaurant WeekTM. To help these restaurants attract more customers, NYC & Company wanted to incorporate new informational features on its restaurant listing pages.

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Google Maps Business View was incorporated into restaurant listings on NYCgo.com

 

Solution

To drive a higher level of engagement with participating restaurants, NYC
& Company embedded Google Maps Street View and Business View on its 
website at NYCgo.com. In particular, Business View, which offers fully interactive virtual tours of business interiors, gives diners a valuable new way to explore participating restaurants.

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Google Maps Business View offers premium- quality interactive tours of business interiors. These 360-degree, panoramic views were embedded directly into NYCgo.com. This allowed visitors to explore a restaurant and quickly see the ambiance and decor as they chose where to dine.

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“For NYC Restaurant Week, we have seen that the more engaged consumers are, the more likely they are to book multiple reservations. Being able to feature Google Maps Business View, along with menu previews, as part of our booking experience has had a direct impact on our visitors’ decision to make a reservation.”

Edward A. Hogikyan Senior Vice President, Marketing NYC & Company

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Results

55% of all participating restaurants had Business View and results showed that diners were more likely to reserve a table at those restaurants. In New York City’s competitive food scene, this compelling visual imagery offered these restaurants a valuable edge.

  • On average, restaurant listings that included Business View had a 30% higher click through to reservations
  • Visitors who viewed Business View for a given business clicked through to make a reservation 50% of the time (20% more than visitors who didn’t view Business View)
  • 84% of 1,300 surveyed customers said Business View played a factor in their restaurant choice
  • Google+